What is Fair Agro Group?

Fair Agro Enterprises Ltd (Fair Agro Group) is a Tanzanian agribusiness parent company incorporated in 2022. It operates five separately incorporated subsidiaries that together form an integrated agribusiness ecosystem serving farmers across Tanzania and East Africa.

What are the five Fair Agro subsidiaries?

The five subsidiaries are Taifa Lote (B2B bulk wholesale distribution), Fair Input (franchise input-retail outlets), Fair Miche (commercial seedling propagation), Fair Farm (high-value crop production and the TIPFA initiative), and Fair Marketing Solutions (branding and marketing).

Where is Fair Agro located?

Fair Agro operates from regional offices in Dar es Salaam, Iringa and Arusha in Tanzania, and serves smallholder farmers across the country and the wider East Africa region.

How can I contact Fair Agro?

You can reach Fair Agro by email at karibu@fair-agro.com or by phone on +255 (0) 74444 3247 and +255 (0) 67888 3247.

Fair Agro Group — One Group. Five Subsidiaries.

Why we exist

The challenges we exist to solve

Tanzania’s agriculture sector holds enormous promise, yet five structural challenges continue to hold farmers back.

01

Accessibility & Affordability

Modern inputs and agri-solutions remain scarce and costly, placing them beyond the reach of grassroots farmers.

02

Awareness

Limited exposure to best practices keeps outdated methods in use, lowering yields and harming the environment.

03

Climate Change

Deforestation and shrinking water sources have disrupted rainfall, cutting yields and pushing food prices upward.

04

Urban Migration

Low rural incomes drive the young workforce to cities, draining the labour the sector depends upon.

05

Population Growth

Rapid population growth intensifies food demand, pressing the sector to produce more despite every obstacle.

Who we are

Founded on ethical, justifiable business

Fair Agro Enterprises Ltd was incorporated on 15th June 2022 under the Companies Act, 2002 of the United Republic of Tanzania, founded on the conviction that ethical and justifiable conduct of business is essential to progress the agriculture sector.

What began as a single integrated agribusiness in Iringa has grown into the parent company of five separately incorporated, strategically focused subsidiaries. Our ethos is unchanged: empower farmers across East Africa by making the best agricultural products, services and solutions affordable and accessible. People are our strength and partners for growth.

2022

Incorporated

5

Strategic subsidiaries

1000+

Smallholder farmers served

3

Regional offices nationwide

Our evolution

From one enterprise to a group

The group structure is the result of proven traction, each operating line earned its place as a company of its own.

2022

Foundation

Fair Agro Enterprises Ltd incorporated in Iringa as a single, integrated agribusiness.

2023–24

Proven operations

Input retail outlets, drip irrigation and greenhouse contracting, water storage projects and high-value crop cultivation delivered across the Southern Highlands.

2025

Scaling the model

Franchise outlets serving a growing smallholder network; propagation, wholesale and marketing operations matured into distinct business lines.

2026

The Fair Agro Group

Restructured as a parent company with five separately incorporated subsidiaries, each focused, accountable and built to scale.

What guides us

Vision, mission & shared values

Our Vision

To elevate the East African agriculture sector by encouraging farmers to apply modern and effective practices that increase yield, improve food security and enrich lives.

Our Mission

Raise awareness of agricultural best practices by ethically and justifiably making products and services affordable and accessible to all farmers throughout East Africa.

Our Purpose

Continuously improve agricultural methods and techniques by making modern, progressive solutions accessible, enriching lives for a vibrant Tanzania and East Africa.

DedicationCommitted to evolving the agricultural status quo

HonestyFounded on the ethical conduct of doing business

ProfessionalismStriving for excellence in agricultural best practice

CohesivenessBringing stakeholders together for a win for all

The Fair Agro Group

One parent. Five strategic subsidiaries.

Each separately incorporated, each focused, together an integrated agribusiness ecosystem reaching from import to the last mile.

Wholesale

Multi-sector B2B bulk distribution

The group’s wholesale engine, importing and supplying agricultural inputs, seeds and agri-technology in volume to franchisees, agro-dealers and resellers across Tanzania.

Supply backbone guaranteeing consistent, competitively priced stock to every Fair Input outlet
Open trade channel serving independent agro-dealers beyond the group’s own network
Partnerships with international seed and agri-tech companies

Role in the group: the procurement and distribution backbone of the entire network.

Retail

Franchise outlets for last-mile input access

Operates and franchises agricultural input shops, with a model designed for AMCOS, bringing genuine, affordable inputs and sound agronomic advice closer to rural farmers.

Established outlets in Iringa Town and Mafinga Town serving 1000+ smallholder farmers
A replicable AMCOS franchise format for co-operatives to run trusted input shops
Every outlet doubles as a knowledge point for best practices

Role in the group: the retail face of Fair Agro Enterprises and its direct link to grassroots farmers.

Propagation

Commercial seedling propagation

Produces healthy, uniform, professionally raised seedlings so farmers start every season with the strongest possible foundation.

Professional propagation reduces crop failure and shortens time to harvest
Improved varieties from reputable international and regional seed partners
Anchored by a purpose-built propagation facility

Role in the group: turns quality seed into quality seedlings for farmers and Fair Farm alike.

Production

High-value crop production & the TIPFA initiative

Runs the group’s farming operations, open-field cultivation of high-value horticultural and cash crops, alongside indoor production for controlled-environment crops.

Land assets in Iringa (~20 acres), Bagamoyo (~17 acres) and Arusha (~5,900 sqm)
Controlled-environment farming for consistent quality and year-round supply
Leads TIPFA, the Tanzania Indoor & Professional Farmers Association

Role in the group: proves the practices the group promotes, on Fair Agro Enterprises’ own fields.

Marketing

Branding, social media & marketing for growth

The group’s marketing and communications company, strengthening the brand presence of every subsidiary while offering the same services commercially to SMEs.

In-house brand engine driving the group’s visibility, content and campaigns
Social media, branding and marketing services for SMEs across the Southern Regions
Expanding its commercial client base towards nationwide coverage

Role in the group: amplifies every subsidiary, and helps Tanzanian SMEs scale alongside us.

How it fits together

An integrated value chain

Each subsidiary strengthens the others, a deliberate structure that keeps value, quality and knowledge inside one ecosystem.

imports & wholesales inputs in bulk

retails to AMCOS & farmers at fair prices

propagates quality seedlings

grows, demonstrates & leads TIPFA

markets the group & SMEs nationwide

The result

Farmers gain affordable inputs, quality seedlings and proven know-how, partners gain one accountable group with reach from import to the last mile, amplified by Fair Marketing Solutions.

Leadership

Our founding members

Suleman Faraj

Co-Founder & Managing Director

Over 13 years of international, multi-industry experience and a career in agribusiness since 2017. UK-educated to postgraduate level; fluent in Swahili, English and Arabic.

Anwar Kassam

Co-Founder & Financial / Strategy Director

A finance and accounting professional with a strong track record in strategic decision-making, portfolio management, budgeting and working capital management.

Faraj Nahdi

Co-Founder & Operations

Wide-ranging business experience across Tanzania, the Middle East and the UK, guided by an ‘enabling others to enable yourself’ philosophy.

Salha Nahdi

Chief Marketing Officer

Leads branding, communications and marketing across the group and its subsidiaries, carrying the Fair Agro Enterprises story to farmers, partners and SMEs throughout Tanzania.

Track record

Delivered on the ground

Projects across irrigation, water storage, protected structures and high-value crop cultivation, trusted by international and regional partners across the seed and agri-technology sector.

Drip irrigation design, supply & installation

Greenhouse, net house & solar drier fabrication

Water storage (reservoir) contracting

High-value horticultural & cash crop cultivation

One group.
Five subsidiaries.
One fair promise.